About
My name is Craig Campbell, and I am a Glasgow-based SEO expert who has been doing SEO for…
Articles by Craig
Contributions
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You’re looking to get promoted in search engines. What’s the first step you should take?
Do regular site audits, mistakes happen, pages do get removed, so its good housekeeping to run an audit and make sure your website is as good as it can be from a technical perspective. You also should be checking GSC to ensure the pages you have designed to rank well, are still in Googles index.
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You’re looking to get promoted in search engines. What’s the first step you should take?
Using tools like SEMRush or Ahrefs allows you to analyse the competition, see who is winning in your niche, what keywords are working for them, what pages rank for what keywords and then start to implement this on your own website. From there you can also analyse their backlink profiles and ensure that you also get similar backlinks to ensure you are following what is working for them. But you can do keyword gap analysis and create a content strategy based on what your competitor ranks for that you dont.
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You’re looking to get promoted in search engines. What’s the first step you should take?
You do need to make sure to first consider the intent of the searcher, are they looking for information? If this is the case you want to provide them with informational content, rather than trying to force a sale down their neck. If its a " Best walking boots " then of course the intent is for someone to buy a product, so you want to provide them with commercial content. But you also want to consider the keyword difficulty of search terms and mix all of that up; you don't want to go after all the very generic, high-competition keywords; mix it in with some long tail keywords that are easier to achieve.
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You’re looking to get promoted in search engines. What’s the first step you should take?
SEMRush is my choice of a keyword tool; doing keyword research is important; you have to find what people are actually searching for rather than what you guess you should be found for. There could be a massive difference in the volume of traffic you are likely to get. So make sure you use actual data to analyse your keywords before attempting to rank for them.
Activity
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Take advantage of our current price for our Digital PR campaign's only limited space due to capacity left, first come first serve. ( Link in first…
Take advantage of our current price for our Digital PR campaign's only limited space due to capacity left, first come first serve. ( Link in first…
Shared by Craig Campbell
Experience
Volunteer Experience
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Website Administrator
Website Administrator
Ayr United Football Academy
Licenses & Certifications
Projects
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SEO Consultant, SEO Expert, SEO Specialist
- Present
I am the SEO consultant and my job is to provide good rankings and traffic via this website for the client to pick up leads and business.
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SEO Consultant, SEO, SEO Specialist, Digital Marketing
This was a project was to rank this website well on the search engines and as a result this would lead to increased traffic to the website which would turn into business for the client. This is a website that is currently available to rent !
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SEO Consultant, SEO Manager, SEO Expert, SEO Specialist
We set up a website and done some SEO to get some traffic and leads via this website for people who want to learn the latest SEO techniques, with it being an ever changing thing it is important that anyone who is looking to learn more about SEO have a good place to read the latest information.
The courses are text, images and videos which you can do at your own pace in your own home and it will allow you to learn the latest information about SEO. -
SEO Consultant, Digital Marketing Expert
Again another project which the website owner wanted to be found for things like " Garden Decking " in Glasgow which as a result leads to winning business for that type of work.
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SEO Consultant, Online Marketing, Digital Markeing
I was the owner of this website and because of my SEO efforts this website brought in a lot of business from local people looking for tradesmen.
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SEO Expert, SEO Consultant, Digital Marketing
I have a website that ranks really well, its set up to generate leads for a client who provides Sash Window Services, this website ranks well locally for the client and brings in business as a result of the SEO and rankings this website has.
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