☀️With summer vibes most definitely in the air- whoop! – the Glow studio is working on some fabulous marketing and design campaigns, for our leisure and tourism clients.✨
Over recent years, we have created many digital & billboard adverts for our leisure & tourism clients, including Lucketts Travel, Serenity Holidays, IGY Marinas and Paramount Pool Products. One of our favourite campaigns is the creatives we produced for Southampton International Airport Limited to launch its new easyJet route to Geneva.
We were tasked with designing easyJet branded digital banners, press adverts, outdoor banners, taxi wraps, and artwork for the digital screens in the terminals.
See our blog (in comments).
**Are you a leisure & tourism client? Perhaps you have considered doing digital advertising and billboard adverts?
Or already do and want a new perspective.**
Here’s our top 5 benefits for digital and billboard advertising, for the leisure and tourism markets:
· **Expanded Reach**. Both billboard and digital ads provide wide exposure, connecting with potential clients in prime locations or online platforms.
· **Brand Visibility.** Billboards create a tangible presence, while digital ads enhance online brand visibility, crucial for reinforcing campaign messaging in the leisure and tourism sectors.
· **Creative Freedom**. Digital ads allow for dynamic content updates, while billboards offer creative space for captivating visuals, enabling marketers to showcase leisure destinations and services effectively.
· **Cost-Effectiveness**. Despite initial investment, billboards offer enduring visibility, while digital ads provide efficient targeting, maximising marketing budget.
· **Measurable Impact**. Digital ads offer precise analytics for tracking ad performance, aiding in ROI, while billboards can still be assessed through consumer feedback and correlated booking data, ensuring marketing strategies align with leisure and tourism sector goals.
Like if you like. 👍
Share to your pals in leisure & tourism. 🙏
What do you think of using digital and billboard adverts? Leave us a comment. 🖊️
And if you’d like to chat about any specific design or marketing project, ping us a communication. We’ll answer to any.
#leisure #tourism #marketing