Adam Stott

In this article, I cover three questions from business owners like yourself. These questions cover three crucial topics that most business owners experience at some time in their business journey.

#1 - How to manage your clients and your time So how do you structure your clients and your time to make sure you deliver on your promises to your clients, but make sure that your time is not going to be compromised?

Let's talk about a couple of bits on managing clients and managing time. I've given loads of tips in the past about how to structure out your diary, how to make sure your day is structured and your time is in place, especially when it comes to managing clients.

One of the things we do for managing clients time say, within social media, is we will use Trello Boards. We will start a free Trello Board and we will put down all the time spent on each client. Now I have seen this done for a lot of marketing agencies - It's a great way to plan your marketing agency time and sort out the pricing of your products and services.

Because if you put down all the time spent and you realise that you are spending 20 hours a month on one client and you are only charging them a small amount of money, you can actually see the amount you're actually spending in time against the amount of hours you are putting in - that it's disproportionate. What you can then do is to start pricing your products and services from a time base rather than looking at a per hour - you can structure out how much time you estimate it takes to do all the work then roll that into a retainer package monthly.

If you do that, what you will find is that clients get adequate time, they will be looked after and you will be making sure that your time and the way you grow your business, the way you scale your business can be completely appropriate as well.

In terms of your own time, I think it's really for you about being able to manage and split your days out. This is one of the things that I speak to our team about all the time. When you run a marketing agency, because I know some of you run a marketing agency, there will be requests coming in consistently from clients about what needs doing and all the time and the inclination will be to just jump onto that request and implement it immediately, there and then, in a second.

Now in your business, as a business owner, I would encourage you when you have got things coming at you and you are really busy, it will be about pulling that trigger, getting things implemented as quick as possible thereby getting things done.

But when you are in a marketing agency and say you have 20 - 25 clients, if you jump on everything, you can't get this organised very quickly, so the best thing to do is actually take those requests, make sure they are organised - you can organise them in a Trello Board - you can organise them in an Asana Board and set up 'tasks', or you can also ask those clients to set up a system where they make the requests via the system that gives you reminders. That way you can buy yourself time back and give yourself a few hours each side of actually getting stuff implemented and you'll never forget anything.

#2 - How to generate leads without a website If your website is awful and say you want to run a Facebook ad and you want to get good results for your Facebook ads, if your website is awful, the best Facebook ad to run would be a lead generation Facebook ad because you can collect the information and the data without actually having to use your website to capture data.

So all you would do, is come up with the Facebook ad that you want to run, make sure you create the lead form, have that lead generation ad in place - get that to go out there and collect the information and collect data for you, collect the leads for you and then you can start having conversations with those leads and you can do it straight away.

You don't even have to make sure that your website is looking perfect, don't need to make sure that your website is even in place - you can literally go out and just generate leads, have the conversations and move them forward.

Now, if you are going to be revamping your website, we can do this in a number of different ways. We can actually go out there get a website built or we can get funnels built which is another great way of doing this. You can get a funnel built that will act as the actual website that you use within your link in your Facebook and Instagram ads.

You can send them over there and that website's sole purpose is going to be to collect information. This is where a lot of people can make mistakes and stuff on their websites, is the website is not necessarily like a brochure — the website is there to collect the information and collect it as soon as possible, so that you can start the journey and move that client forward with you in order to get better results.

My suggestion would be run a lead generation advert, go and collect the leads, start having conversations with those leads and you know what, you may be able to collect 3 or 4 sales in a week and have them pay for your website.

That would be awesome wouldn't it?

#3 - How to drive people into a Facebook group The first thing I would do if you want to get more people into your Facebook groups, you could implement a few different strategies:

In a lead generation ad, on the Thank You page you could give a link to your group and direct them in there, that's a really awesome way of doing it You could run a post engagement ad and in that post engagement you put that link in the comments or in the copy of the ad itself. You could explain you are having a competition in your Facebook group where you are going to be giving away some products or you are giving away some services or you are going to be answering some different things in a free report. I would look at either doing a post engagement ad or a lead generation format for that advert.

We have people in my group that are our Academy members, Our Gold Circle members, our online Portal members, people that have been to our Rockstar Social events as well as people that have registered for an event that's coming up soon and we give them a temporary access to the group as well all through the use of our adverts.

It just gives you the ability to talk to more people - it's a fantastic way to engage with more people because as I talk about on the previews, when you are utilising a Facebook group, you get a higher percentage of people getting your message, much higher organic reach and when you do Live then you get a much higher reach as well.

Combining those two things together you can have a very large conversation with all the right people that are interested in your products and services, which is a great strategy to have more conversations and really help with that education-based marketing.

I hope this article was useful and that you can implement this advice into your business to improve moving forward.

-Adam

Adam Stott

Chelmsford, England, United Kingdom 20K followers 500+ connections

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