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Fuelling the future. 💪 Bite Back is a youth activist movement challenging a food system that’s been set up to fool us all. In a landscape where 15 billion online junk food ads bombard people every year, Bite Back needed to cut through, call out and fight huge corporations with huge budgets and little accountability. This refreshed identity takes the common typefaces, colours and highly saturated photography styles found in so much junk food marketing, sticks them all in a blender and puts them in the hands of young people as a tool for progress. 🚀 Read more about our partnership in the case study below! With thanks to the incredible team that worked on the project: Joe Waterfield David Stevens Alexandra Lewis Max Zimmerer Jamilya Kulambayeva Winston D. Luca Di Lorenzo Emma Barratt Franc Falco Animade #BiteBack #BrandTransformation