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Learn how Fuel PR delivers public relations services with intelligence and efficiency – a crucial demand from all of our clients.

The following is a case study of Fuel PR client, Haliborange – the UK’s number one children’s supplement brand, loved and trusted for generations.

Haliborange
Schools Programme

Objectives:

• Create PR campaign to address dual issue of oily fish unpopularity and expensive supplementation (frequently resulting in reflux)
• Change consumer behaviour
• Influence/increase sales

Strategy:

• Create, deliver and manage nationwide schools programme via Nationwide Haliborange Classroom Study Campaign
• Involve independent KOLS with extensive local, regional and then national media campaigns
• Deliver national call to action launched at House of Commons

Results:

• 35% improvement in children’s concentration after 6 weeks
• Unprecedented media coverage, sales and category share levels
• Fastest growing Omega 3 brand in buoyant VMS category
• Ecstatic clients!

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It’s easy to contact us at Fuel & Refuel PR. For more information please contact

Gillian Waddell at Fuel PR (Gillian@fuelrefuel.com).

Monkeying around bonding at hideous heights at Go Ape! yesterday – Fuel PR team simply love challenges (and thinking strategically whilst swinging from the tree tops)!

It was only a week after I had completed my final exam at Leeds University that I started my three month internship at Fuel PR. Having not had any previous experience in the PR industry, I would be lying if I said I wasn’t a bit apprehensive and nervous about starting, not just at a new company, but starting my life in the world of work!

I am sure everyone could sense my anxiety in my first week, but fast forward a couple weeks and I felt I had been there three months and not three weeks as I was made to feel part of the Fuel team. There was always a helping hand nearby to help me find my feet and always someone who I could turn to if I had any questions, so I felt I settled in very quickly.

Being a keen sportsman and having an interest in the health and fitness industry, I was excited to find out I had the opportunity to work with clients such as Pulsin’, BodyBuilding.com, Life Changing Fitness and most recently, Fitness Genes. One of the things I enjoy most about working at Fuel PR, is that I am constantly being challenged daily with a variety of different tasks for each client, may that be with media relations, putting together reports and media snapshots, selling in newsworthy stories or just brainstorming ideas.

Three months later, having been offered a permanent full time job at Fuel, I am now starting my role as a Junior Account Executive. I am extremely grateful to Gillian and the management team at Fuel for providing me with this opportunity to continue to learn and be part of the team here at Fuel PR.

If I had any advice for those wanting to start a job in PR, it would be to throw yourself into it and keep wanting to learn and expand your knowledge. There are always going to be challenges and moments where you feel you are struggling, but there is always someone to help.

PS. I have not been paid for this! 😉

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For career opportunities at Fuel PR please contact Nadia Travers (Nadia@fuelrefuel.com) or Leandra Cardozo (Leandra@fuelrefuel.com).

Bodybuilding.com Shows You How

The end of summer is a misery for many of us – because we’ve just come back from holiday, we’ve put on a few pounds and the kids are whinging about going back to school.

We may have also over-indulged on alcohol, which we know is never good for our bodies or our fitness.

It’s also the most popular season for couples to split or take time out from each other. As a result, many people feel uncomfortable, anxious or depressed.

Bodybuilding.com, the world’s largest online fitness community, knows that once you get motivated, exercise can make a big difference.

Research has shown that regular exercise offsets the harms of alcohol including cancer and heart disease. It found that adults who drink regularly but do an hour’s physical activity a day are no more likely to die than teetotallers.

Experts say exercise counteracts many of the harmful processes which occur in the body after drinking alcohol. These include inflammation of the cells and a rise in certain hormone levels, which trigger cancer and other illnesses.

Research on anxiety, depression and exercise also demonstrates that the psychological and physical benefits of exercise can help reduce anxiety and improve your general mood.[1]

The links between anxiety, depression and exercise aren’t entirely clear — but working out and other forms of physical activity can definitely ease symptoms of anxiety or depression and make you feel better.

Regular exercise probably helps ease depression in a number of ways, which can include:[2]

• Releasing feel-good brain chemicalsthat may ease depression (neurotransmitters, endorphins and endocannabinoids)
• Reducing immune system chemicalsthat can worsen depression
• Increasing body temperature,which may have calming effects

Regular exercise has many psychological and emotional benefits, too. It can help you:[3]

• Gain confidence. Meeting exercise goals or challenges, even small ones, can boost your self-confidence. Getting in shape can also make you feel better about your appearance, especially after an over-indulgent holiday time
• Take your mind off worries.Exercise is a distraction that can get you away from the cycle of negative thoughts that feed anxiety and depression
• Get more social interaction.Exercise and physical activity may give you the chance to meet or socialize with others. Just exchanging a friendly smile or greeting as you walk around your neighborhood can help your feel good factor
• Cope in a healthy way.Doing something positive to manage anxiety or depression is a healthy coping strategy

The word “exercise” may make you think of running laps around the gym. But exercise includes a wide range of activities that boost your activity level to help you feel better.

Certainly running, lifting weights and other fitness activities that get your heart pumping can help. But so can physical activity such as gardening, washing your car,

walking around the block or engaging in other less intense activities. Any physical activity that gets you off the couch and moving can help improve your mood.

You don’t have to do all your exercise or other physical activity at once. Broaden how you think of exercise and find ways to add small amounts of physical activity throughout your day.

For example, take the stairs instead of the elevator. Park a little farther away from work to fit in a short walk. Or, if you live close to your job, consider biking to work.

Bodybuilding.com, experts in managing personal exercise and diet programmes, is designed to inspire you to enjoy and improve your fitness levels. Just a brisk walk or

work-out can add extra years to your life and scientists have discovered that a 20-25 minute walk every day can help prevent you from dying prematurely.[4]

Andrew Ivers, Senior Marketing Manager at Bodybuilding.com says: “Our world-leading expert team are ideally placed to advise on the best routine for each

individual. Managing the diet is also very important and our nutritionists tailor programmes, depending on weight loss and maintenance goals.”[5]

Susan, a mother of two in her 40’s says: “It’s so important to get the post-holiday family mood right because everyone feels unsettled. I really like the idea of a tailored fitness and diet regime because it works for me and also my husband and is already making a difference. I know that my kids have noticed too!”

Expert Advice, Guidance and Support

• Visit bodybuilding.com. As the world’s largest online fitness network, there is simply no equivalent. Bodybuilding.com is home to thousands of first class articles and interactive fitness tutorials from some of the world’s top athletes, trainers and nutritionsts, which users can download and use absolutely free

• Bodyspace, an app within the bodybuilding.com community, is especially supportive, with its online forums and community networks – ideal for discovering new ways to help your fitness levels and encouraging each person to keep going!

Visit Bodybuilding.com to get involved!

For more information contact Gillian Waddell at Gillian@fuelrefuel.com or Adam Smith at Adam@fuelrefuel.com

After hours of judging and weeks of waiting the #beauty20 Awards 2016 have announced their consumer choice shortlist!

To see what the judges have selected as this year’s shortlist please visit http://innocosdigital.com/consumer-choice-beauty20-awards-shortlist-london/. From 1^st-20^th September the public to have their chance to vote for their winner!

Image source: Linger Magazine

Winner’s will be announced at this year’s extra special awards ceremony taking place in the Bulgari Hotel London on October 6^th 2016. Soak up the atmosphere as brands, agencies and influencers will be discussing the top ways of successful collaboration, augmented reality and the rise of messaging plus much more! Network with the winners and celebrate your team’s fantastic achievements in this stunning venue with food and soulful music!

This is the perfect opportunity to treat your clients and your staff – and with a dress code “with a touch of gold” this is going to be an unmissable party!

To see the shortlist please visit: http://innocosdigital.com/consumer-choice-beauty20-awards-shortlist-london/

 To vote for your favourite please visit: www.beauty20awards.com

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 For further information please contact Nadia@fuelrefuel.com or Emma@fuelrefuel.com or Gillian Waddell (Gillian@fuelrefuel.com) at Fuel PR or call at 020 7498 82.

 

Learn how Fuel PR delivers public relations services with intelligence and efficiency – a crucial demand from all of our clients.

The following is a case study of Fuel PR client, Egyptian Magic – a unique, multi-tasking, all-natural skin care cult beauty balm.

 

Challenge:

• Work with distributor to widen product availability from natural channel with launch into crowded prestige beauty and retail market

• Engage target audiences: buyers, retailers, beauty influencers, leading editors and consumers

• Work to achieve cult product status

Strategy:

• Attract endorsement – high end global opinion former and celebrity recommendation; industry awards; top notch eye watering trade and consumer media coverage

• Retail partner’s support and collaboration

Results:

• Established as rightly sought after cult product

• Vastly extended distribution and sales success – successful expansion from natural into prestige beauty with further expansion into travel and mainstream pharmacy and department stores

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It’s easy to contact us at Fuel & Refuel PR. For more information please contact

Gillian Waddell at Fuel PR (Gillian@fuelrefuel.com).

The Rio Olympics Games is in full flow and once again Great Britain is attempting to inspire the nation.

Team GB are continuing on from their London 2012 success by performing above all expectations and sitting second in the medal table behind the dominant USA.

Andy Murray, Mo Farah, Adam Peaty, Laura Trott and Bradley Wiggins are just some of the high-profile names to take the home gold medals so far, with many more likely to follow.

Many are hoping inspiration on the track, will see British people looking to emulate their sporting heroes in a bid to get fit.

However, the number of people playing sport in England has fallen since the London Olympics, despite the Games’ pledge to “inspire a generation”.

Figures from Sport England show 15.8 million people play sport or exercise at least once week, a drop of 0.4 per cent since 2012.

Participation had risen by 1.7 million since 2005 but sadly, figures show the number of once-weekly participants has dropped by 8,700 since the 2012 London Olympic Games.

London’s legacy hasn’t quite had the desired effect but following the impressive success of the Rio Games, many are hopeful that it’ll see a dramatic increase in participation.

And things are already changing…

Memberships at sporting clubs are growing with reports suggesting that since Murray’s Wimbledon and Olympic triumph, there has been a sharp increase in people of all ages taking to the tennis court.

And it’s looking good for the young people, with figures showing that the number of both male and females aged between 16 and 25 has increased dramatically, with 3.8 million now taking part – an increase of 1.4 per cent.(Photo credit: Clive Rose/Getty Images)

These are our next generations of athletes and could be centre stage at Tokyo 2020, so it’s vital that the participation levels gather some momentum following on from the latest Olympic Games.

Andrew Ivers, Senior Marketing Manager at Bodybuilding.com agrees that the future for British people inspired to exercise is on the up.  He says: “As the world’s largest online fitness community, we can track trends and encourage members to work with our experts to devise goal specific programmes.

Bodybuilding.com is home to thousands of first class articles and interactive fitness tutorials from some of the world’s top athletes and personal trainers, which users can download absolutely free.  We are definitely noticing a rise in interest and motivation from our members because they are seeing real results, based on their defined fitness goals.”

Visit www.bodybuilding.com to get involved.

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For more information, please contact Adam Smith (Adam@fuelrefuel.com) or Gillian Waddell (Gillian@fuelrefuel.com) at Fuel PR