BRANDSPEAK LIMITED

Think Brand trackers are dead? Think again, and read on to learn how revamping traditional methods can breathe new life into your Brand tracker. #brandtracker #marketresearch #brandinsights  https://lnkd.in/eHEkTVn4

99% of businesses operate in very competitive markets, where excellent brand health is essential for survival and growth. This article identifies the 12 metrics most commonly used by organisations - large and small - to monitor the health of their brands on an ongoing basis

As anyone who works in brand management knows, without the right brand metrics, you are almost certainly working in the dark.   In our latest report, we identify the 12 metrics most commonly used by our clients to track brand health.   Read our full report and get in touch if you would like to set up a call to explore how research can help you understand your brand health. #brandhealth #brandmetrics #brandtracker https://lnkd.in/d87RPamK

It's essential to keep tabs on your competitors, but when and how should you be doing so? Read on to find out more....

You already know how important competitor analysis is to your brand and business, but do you know how to conduct it and leverage competitor analysis research at any stage of your product life cycle? https://lnkd.in/e4MvuSQX #marketresearch #competitoranalysis #competitorresearch  

Considering how a Brand Tracker could give you invaluable consumer insights, but not sure where to start?  Read our complete guide on what a Brand Tracker is, the benefits of having one, right through to methods, metrics and how to design your own one here: https://lnkd.in/epuGFdiv #brandtracker #consumerinsights #marketresearch 

What is market segmentation and why is it a must for your brand? Our short article explains the basics: https://lnkd.in/eHvYnHdD #brand #marketsegmentation #customersegmentation #segmentation

Successful brands can fall out of favour for a wide variety of reasons – technological change, economic issues and competitive pressures to name just a few. Brand tracking enables you to monitor the performance of your brand on an ongoing basis, so you can identify and react to marketplace developments as well as identify strategies for driving continual improvements in levels of brand awareness, brand loyalty, perception, and market position. For an introduction to brand tracking, read our 5-minute article: https://lnkd.in/eeCai6Bb #brand #brandtracking #brandhealth #brandperformance

An effective market segmentation has the capability to turbo-charge your brand, but only if the correct segmentation criteria are selected in the first place. In this 2-minute article, we identify the issues to consider when selecting the segmentation criteria for your brand. https://lnkd.in/efKxZmeq #brand #segmentation #customersegmentation #marketsegmentation

Leading brands succeed through clarity of purpose, informed by a forensic understanding of the target audience. They ensure that they maintain and improve their standing, through ongoing evaluation of their brand's performance. In this 4 minute article, we identify the 5 key steps to implementing successful brand performance measurement   https://lnkd.in/eBBs4HJ8 #brand #success #brand performance measurement #brand tracking #successful brands