Assosia Ltd

95% Failure Rate? Not for your product. You might be familiar with the startling statistic from Harvard Business School that over 30,000 new products are introduced every year, yet 95% of them fail. This harsh reality of product launches affects all players in the market, from startups to industry giants. Even well-known companies like Microsoft with its Zune and Amazon with the Fire Phone have not been immune to the challenges of launching new products successfully. To ensure your product doesn't fall into this daunting statistic, consider these 5 key steps for a successful product launch: ✅Understand Your Market: Begin by thoroughly researching your target market. Knowing who your customers are, what they need, and how they make purchasing decisions is crucial. Tailor your product to meet the specific demands of your market. ✅Develop a Unique Value Proposition: Clearly define what sets your product apart from others. Your unique value proposition should solve a problem or fulfill a need that is not currently being met by existing products. ✅Test Extensively Before Launch: Minimise risks by conducting extensive testing. This involves everything from product trials to consumer testing panels. Feedback at this stage is invaluable and can help refine your product before it reaches a broader audience. ✅Create a Strategic Marketing Plan: Develop a marketing strategy that encompasses various channels and techniques. Effective storytelling, digital marketing, social media engagement, and PR can all play a vital role in the successful launch of your product. ✅Monitor, Adapt, and Improve: After launch, closely monitor customer feedback and product performance. Be prepared to make quick adjustments based on real-time data and evolving market conditions. At Assosia, we specialise in supporting companies through the entire new product development process. From market research and sensory analysis to consumer trials and competitive review, we provide the insights and expertise needed to enhance your product's chances of success. Our dedicated team ensures that every aspect of your product development is geared towards meeting the needs of your target audience, helping you avoid common pitfalls and position your product strategically in the market. Take the first step towards a successful launch. Learn more about how Assosia can help https://lnkd.in/dqZt4X7u #ProductLaunch #InnovationLeadership #MarketSuccess #Assosia

Shelf prices of Reckitt Benckiser’s household and health products have risen by as much as 23% in the mults over recent weeks. Read the article published in The Grocer: https://lnkd.in/dxFXJP82

New Products of the Week! 🍑 🍇 🍣 🥗 #newin #marketresearch #data #price&promotion

WEEKLY NEW IN! 🍦 🍨 🥨 🥧 🥫 Want to know what's new in the supermarkets? We have you covered! Contact us for more information - 0345 880 2700 #supermarkets #newproducts #pricepromotiondata #pricescraping #webscraping

NEW WEEK NEW PRODUCTS! 🍋 🍡 🥟 🥦 🎂 🍔 Take a look at this week's new products in the supermarkets! Call us for more information - 0345 880 2700 #newproducts #supermarkets #newin #summerready

WEEKLY NEW PRODUCTS! 🥑🍋🍿🍣 Have a glimpse into the new products launched this week in the supermarkets! Want to find out more - https://www.assosia.com/

Celebrating National Tea Day! Want to know the data for tea products on national tea day? Request a FREE DEMO of our Online Price & Promotion Tracking Tool today: https://www.assosia.com/ #assosia #nationaltesday #howdoyoulikeyourtea #fruittea #teadebate

Happy National Tea Day! We at Assosia are giving a glimpse at the data surrounding tea products. Check out the blog below! Call us for more information - 0345 880 2700

The Grocer Gold Awards 🌟 For many years now Assosia has been a proud sponsor of the awards, and this year isn't any different! So here are a few highlights from the 2023 celebrations!